Change Maker with Evan Burrell

On this episode of Talking Rotary we talk with change maker Evan Burrell. We talk about building the Rotary brand, telling your stories and finding your tribe.

Transcript

Peter Tonge: 0:20

Welcome to this episode of Talking Rotary. I'm Peter Tonge and I'm a member of the Rotary Club of Winnipeg Charleswood.

Rotary Ad: 0:27

And I am Andy Kwasnica, past president and also a member of the Rotary Club of Winnipeg Charleswood. We are so happy you have joined us here and I are so excited for this new podcast and thankful to our many listeners. Let's start Talking Rotary.

Peter Tonge: 1:07

Hi, everyone, welcome to another edition of Talking Rotary. I'm Peter Tonge. I'm here with Evan Burrell. Evan is with Greenhills Maitland. Rotary, Evan, how are you this evening?

Evan Burrell: 1:20

Hey, I'm doing really well. Peter, how are you?

Peter Tonge: 1:22

I'm doing really well. Thanks so much. Now, because we have listeners from all over the world. Can you just sort of orient yourself in the world certainly knows where you're at?

Evan Burrell: 1:34

Sure. Okay. Well, I'm, I'm from down under, in Australia. I'm actually in. I'm originally from Sydney. But at the moment, at the moment, I now live in a place called Newcastle, which is about a two hours drive north of Sydney. A great little bustling town here a growing community here in Newcastle and it we bought a Lake Macquarie and out at Maitland, bit of a rural area and a big hub city here in Newcastle and it's it's where I've relocated with my partner and we've got a little baby up here and, and living life. So that's what's happening for me at the moment in Newcastle, Australia.

Peter Tonge: 2:17

All right, super. Now tell me a little bit about your Rotary club and some of the exciting things you're up to.

Unknown: 2:24

Sure. Well, my Rotary club is actually my 1,2,3,4It's my fifth Rotary Club in 12 years. Now you might think to yourself, oh, geez, okay, why am I in so many Rotary Clubs? Well, some some I moved due to work and relocation and some clubs just went went ticking my boxes, but I landed in a fantastic club when I moved up here called Greenhills. Maitland and it's a very younger demographic club. It's it's sort of a mixture of, it's not a rotary axis. It's not Rotary Club, but they're sort of that it's got that rotary vibe, that energy about it's something that really gravitated towards. So we've got a mixture of members. A lot of a lot of younger, younger people, women, men and women. They're in their 20s and early 30s. And then we've got a few of us blokes and a few older Rotarians there and we do a lot of fantastic projects in our club. We, a lot of clubs in Australia are known for doing sort of fundraising barbecues, cooking sausages and stuff at different things as a fundraiser, but our club, we sort of we've we've hung up the tongs and aprons so to speak. And one of our major projects that are clubbed as it is on Mother's Day. And we sell flowers, Mother's Day, Mother's Day, Mother's Day flowers. And you might think, well, you know, okay, that's, you know, it sounds pretty cool. Well, let me tell you this, we raised over$50,000 on one weekend to selling flowers. Wow. $1,000 in flowers. So we've had multiple stalls set up around the Maitland community area, partnering with a number of other rotary clubs. And they've they're certainly getting their own mate made their own money as well. But, you know, we bulk order the flowers, and we put it on and it's one of our major fundraisers for the year, which kind of sets us up to, you know, do our projects for the rest of the year. So we've got a couple of things each month fever coming up, we've got a trivia night that I'm hosting for youth mental health training initiatives. Then we've got a wine appreciation night, which I'm sure all Rotarians are usually quite techie on that I've certainly never met a Rotarian that didn't appreciate wine. And so we've got we've got to cut a little quirky sort of fundraisers and quirky things that we do. And we're a very casual club. So we meet just at a pub on the Wednesdays, and it's so very casual. There's no super formalities to the meetings. And sometimes we have speakers and sometimes we don't in the evening, but it's just a great way bit of a social, social way for us all to get together. and do Rotary

Peter Tonge: 5:01

I love it. I love that idea of being a more casual and, and and be sort of a socially thing I think I'm hoping that's the future of rotary so. And I also like the idea of the Mother's Day flower that what a great way to do most of your fundraising in one go. But everybody loves their mom. Right?

Unknown: 5:21

So. yeah, that's exactly, exactly and yeah, that's right. So, so things. For example, I've already I've already worked on, like, I've already got my sales pitch down that that worked wonders. Last Mother's Day was, you know, we're sort of the sort of the flowers are teed. So you've got your, you know, your $20, flowers, $25, flowers, $30, flowers, $40.50, and then up to the $50 and $60 flowers, which are, you know, very elaborate, wonderful flowers, and people will come in, and they'll look and they'll say, Oh, look at, you know, what you here's the$20 flowers, and here's the $30 flowers. And I'll say to them, I say well, here's a flowers that the mother likes, these are the$60 flowers, you know, and put the hard sell on. But look, it's a great, it's a great project. And the best thing is, it's kind of quite transferable, so other clubs, and other Rotarians you might be listening to this might say, Well, I just something that we could we could possibly think about I mean, if you've got any contacts in the flower industry as we do, but there's certainly ways that you can make contact and it's a good it's a good project good outside the box project.

Peter Tonge: 6:21

And the only thing that asks you but that is because I know our calendars are are different. When is Mother's Day in Australia.

Evan Burrell: 6:28

May, it's in May, I think it means that the second weekend in May or so the third third weekend in May or the first I'm not exactly sure. I think I think Mother's Day I think Mother's Day is pretty standard across the world. I think it's Father's Day in Australia and New Zealand, which is different. So we've just celebrated our Father's Day on Sunday. And I know in North American stuff Father's Day in in England, I think Father's Day celebrated in June or something but pretty. Getting Mother's Day is pretty standard across the world. So yeah, I'm pretty sure.

Peter Tonge: 7:00

Yeah, again, right, we show Moms get the correct focus.

Evan Burrell: 7:04

Right, so Exactly, right. Yeah. So yeah,

Peter Tonge: 7:08

I actually I noticed your post the other day for Father's Day. So that was super. Now, Evan, you describe yourself as a Rotary superhero. From the outside i see you as sort of the face of Rotary because yes, it's a large social media presence. So tell me a little bit of about that? How do we how do we build the road rebrand? And how do we market it?

Evan Burrell: 7:37

That's a great question. So I mean, I kind of fell into this by a bit of a happy accident, Peter. So when when Facebook first came out was in 2007. So I was still involved in rotor act. And, and I was a you know, embrace the medium. And I know, certainly a lot of Rotarians at that time didn't I hadn't hadn't sort of started to use it. And I just sort of found that it was I just posted a lot about Rotary, and my sort of rotary adventures and all that sort of things in there with it. And I wouldn't certainly wouldn't call myself a graphic designer by any stretch of the imagination, but I just happen to be, you know, good at visualizing things or creating sort of, you know, concepts and stuff like that. And my background is did a lot of amateur theater. And I've been on television a few times and TV shows and television commercials and that sort of thing. So I've got that kind of creative mindset. And I just happen to sort of embrace the social media over the better part of 1515 years now a little bit more than 15 years. And I just happened to be creating content that seemed to resonate with Rotarians. And, you know, so much so that, as you said, I've picked up a really big following on Facebook I, and this is just a shameless plug, Peter, but I think I've got more Facebook followers than the general secretary. I have to stay humble. You'll have to humble me, everybody. Everybody tries to humble me, I need to stay humble. But the thing is, is that, you know, I don't know necessarily about being the face of rotary and I think that probably, I think there's some people out there that probably wouldn't, wouldn't wouldn't like that. But, you know, look, the thing is, is that what I found and what works well for me is and what works well with any kind of marketing is it's the personalization of it. And I try to get this message across to clubs and across to individual Rotarians. If you're happy to be involved in the organization. If you love Rotary, like ideas, tell people about it. Tell people about what your adventures are and personalize your club a little bit. Make it fun, make it quirky, you know, I'm pretty serious about Rotary, but I don't take rotary so seriously, like, like some people do. And that's fine. You know, people are all we're all different. But I just happen to sort of, you know, reach that Zeitgeist in social media and just how happened to be the face that people can relate to. And, and, you know, the fact that I'm consistent. And I think that's also a key a key thing to Peter is that it's the consistency of putting the messages out there. Now, not every message is going to hit, not every message is going to be, you know, 10,000 likes on it on Facebook or anything else like that. But it's the consistency, that's the key, it's putting, always putting content out there putting something a little bit different, something fun, something quirky, something informative, something serious, you know, something not so serious. And it's that regularity of the things that I put out there has sort of built in develop the sort of brand of, you know, the Edinburgh change maker, and all that sort of thing. And, you know, it's really, it was just a way for me to not fill up my news or fill up people's newsfeeds with so much rotary stuff, that's why I sort of decided to create this own page, but, but also to it sort of then just moved into basically putting stuff out to make, right either Rotarians jobs a little bit easier. And I say because looking after a Facebook page, you know, for a club, it's it can be a bit of an onerous task. So if somebody has already put content out there that you think you can reuse for your club, you know, by all means, go for it. And that's kind of what I do is I put stuff out there that can be easily, you know, copied pasted with, sometimes with acknowledgment towards me, and sometimes not, it doesn't really matter. But it can be it can be made, you know, it'll try to make the Rotary Clubs, you know, members lives who manage social media a little bit easier. And I also kind of filled in, filled in that little gap. Because the content that came from Ira, which is wonderful stuff, and very professional, all the rest of it. But, you know, I tried to sort of come from it from my own different angle, my own for my own being, and then that seemed to have resonated well with

Peter Tonge: 11:58

And I have to pause here, and thank you for your people. content, because I use it often not only in promoting Rotary in this podcast, but the Rotary clubs that I'm involved with, as well. So thank you, it helps me when I'm looking for things to to find and then not, not necessarily recreate every time.

Evan Burrell: 12:22

Yeah, no, I totally get you. But the best of the best thing is to is that it's with this rotary group that I created a few years ago called rotary graphics, images and ideas hub, and it's got about 15,000 club members around the world in it. And it was a great resource for those Rotarians and rotaractors and others, who might have a bit of a public image mindset. But I'm certainly out of 15,000, there's probably a lot that don't, but it's a great resource for people to put up ideas, how to help themselves promote things or get checked, you know, they'll put up something and say, Hey, is this Are we using the right logo here? And, you know, people will comment from around the world? Well, no, you've got to follow the guidelines and do this and do that, you know, that looks great. Yes, that's fine, or the rest of that sort of thing. But it's a great a great hub, to for us to sort of talk about branding and marketing and, and you know, talk about the different you know, always a topic of discussion as always when the Presidential theme will come out and those those for it and those against it and but it's a it's a great conversational group and managed by myself and a few others on the admin team who look after that. And, again, the whole the whole thing that I'm about and a few of the people who, who helped me, we're all about supplying good quality content and ideas. So that can make you know Rotarians lives a little bit easier to tell their stories.

Peter Tonge: 13:47

It does. And I think it all it also sets a wonderful example because I'm, you know, I'm really trying to move the organizations that I deal with, away from the classic cheque picture, right? Yes, it's wonderful to give it give her cheques, but we've all seen big cheque pictures, but let's do it in a more interesting way. And they'll have a story of what the cheque is for how do we get to the big cheque or whatever it was, right.

Unknown: 14:16

So that's right. Well, you know, and this is this is this is again, this is kind of I've got a I've got it wouldn't will come as no surprise to people but I've got attention deficit disorder, and ADHD ADHD, I'm not super hyperactive. But But anyway, so my mind works a little bit differently than most. And then we talk about the big cheque and again, you know, that's become a cliche and newspapers and others will won't publish photographs anymore that have that big cheque because it's in a knot. Nobody pays with cheque anymore. But I thought of something a few a little while ago was that instead of a big cheque, how come we can't do a tiny little miniature cheque, you know, that can sort of you can hold it between your fingers, and then write very slow over the Rotary Club of whatever it was donates $10,000 then. And then you come in with the with it with a little two people having a little smile and do the macro lens, that photograph of the little cheque. And you say our big cheques a little checkmark, a little check with a big donation or just something that's, that's the familiar, but also a little bit different. You know what I mean? And it just kind of, you know, tickles somebody's funny buying there or something like that.

Peter Tonge: 15:20

Just turn that 30 degree angle.

Evan Burrell: 15:24

Yeah, totally, totally. Yeah.

Peter Tonge: 15:25

Now, the one thing that you did mention is the idea of putting your your content out regularly, without getting too far into the weeds, to the technicalities, you set out with sort of a weekly or a monthly or a yearly marketing plan and the type of content you're gonna put out and all that kind of thing, or does it just sort of happened organically?

Evan Burrell: 15:47

Peter, I have absolutely no plan, I have absolutely no idea what I'm doing. I've got no idea. There is no long term plan. It's whatever I decide on the day sometimes. So I tried to post things I try to post every day, sometimes twice a day. But you know, and I do. You know, a couple of weeks ago, I came up with the, you know, did, you know, little infographic that I used on Canva? You know, did you know Paul Harris was one sir, a cowboy, and which is true. And did you know, their rotary theme, you know, started in 1960 Something you know, and so I put that sort of stuff out or I've been lately, I've been doing the weird and wonderful rotary pitches. And, you know, I've got hundreds and hundreds of rotary photographs that I've taken and others have sent me and I've seen other places of the weird and wonderful and, and I'll put that up as a bit of a series. And sometimes that's just a sort of, which I call it. It's to feed the chicks, you know, feed the chicken, you got to post, you know, because it's a constant thing, you've got to constantly put stuff out there because as soon as you stop, then you know, you people don't see your stuff. And that's it you've forgotten about. So it's not the number of calling the Rotarians chucks or chickens, we we have enough problems as it is with Rotary chicken so badly that Manuel alone, but you look, there's no real rhyme or reason to it. But that's not to say that's not to say that clubs SHOULDN'T HAVE A PLAN themselves. You know, I always say, you know, the best times to post is in the mornings and in the evenings when people are going to work or traveling whatever they're looking at their phones, or they're coming home to, to relax and rest and, and, you know, look at their phones. Yeah, so as I was saying, Peter, the just the content, for clubs to put out is, is it's important. So, you know, I sort of sort of saved with the way the marketing market your clubs, as you know, be consistent with your content. And you know, try and put it in the mornings or in the evenings, don't read don't just basically put a copy of your bulletin up on up on the your Facebook page or something get picked up your content out, I'll pick the eyes out of that to put what would you think would be interesting that your readers or the people who follow you would be interested in, grab some graphics that you might find on my page or something to read to put up there. And yeah, it's a fairly, it's once you get in the swing of things, it's fairly easy to do.

Peter Tonge: 18:14

Right. And they I'm trying to the various groups that I work with, like every, every time you have an event, every time you have a gathering, get some pictures, and let's find a way to use them, right?

Unknown: 18:27

That's right and don't take the standard normal pitches that everyone seems to do. And I will will give you another tip for your listeners to Peter. People are interested in stories. That's why books still sell. That's why there's still you know, Barnes and Nobles and others, others stores like that people are still buying books, people still want to read stories. And so be on social media or, or whatever, in any marketing person will tell you this if you can, if you can personalize it. And if you can tell a story. That's what's going to capture people's interest. That's what's going to get people liking your stuff following commenting, inquiring about membership and going on and going forward from there. So we all have, you know, stories, we've got 1.4 million stories in the world to tell. And every Rotarian story is different. So we need to be starting, you know, filling filling the these these holes with with our stories and capturing people's attention and imagination and, and, you know, if you tell your story, you know you're going to what I say is that we try and try and bring people along with the journey with the rotary journey.

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Peter Tonge: 20:06

Now, the other thing I wanted to talk to you about is I know that, at least for a while you were involved in the club, and I wanted to talk to you about this idea of a new new club format. Because, yeah, I'm a big proponent of that, because I think that's our future. But so I just want your ideas.

Evan Burrell: 20:27

Well, so I joined I joined the my first Rotary Club, which is a very traditional type of Rotary Club, and I was in it for about a year. And, and it wasn't really there wasn't gelling for me. So I decided to join Australia's first eat club, the Rotary Club of Greater Sydney, which I'm a past president of, and it gave to me, you know, that opportunity to do things online. And it was a great way, a great way to consider the needs at the time for me, but I certainly think the way to grow rotary is with new clubs. And I talk about this as sort of like, the buffet menu of Rotary. So instead of it just being, you know, steak and three vegetables, and that's what every Rotary Club has been, you know, this is, this is what the menu is it's taken three vegetables, and every club does that. And that's what it is. I like to say it's the rotary buffet menu. So I'll, so it's like, I'll have a little bit of this. And I'll have a little bit of that. And oh, geez, that looks nice. And I'll have a little bit of that. So rotary can be done in so many different ways you can meet I was in a rotary club, the cold the pons, which was Australia's first coffee club. So we met on a Sunday, lunch, and sorry, Sunday, Sunday afternoon for coffee. And it was a great way of being able to do to do the rotary there. And then we, you know, the other clubs that certainly, you know, there's a club in Queensland, which is supporting koalas and Koala and environment, protection, and all that sort of thing. And they've got their own sort of niche market for that. So new clubs isn't as a way to grow rotary is a way to offer rotary to more people than just the standard normal type of rotary clubs that we all know and been involved with.

Peter Tonge: 22:14

No, absolutely.

Evan Burrell: 22:18

Look, one thing I do, what did want to want to chat is that I'm on the sort of the G train the leadership by journey and Rotary, you know, I'm district governor nominee, now for my, for my district, the new district that I that I joined, just over a year ago, as I as I moved out of Sydney, and, and, you know, I'm looking at the challenges that, that leaving a district will will give him to me and, but also to, with that, it's a very different, you know, type of Beast, you know, being in a sort of a leadership role. Because, as you, as you sort of said, got a lot of Facebook followers, and a lot of people know me, but I know, there's sort of the character version of me there's suit the superhero, you know, that's that, that is me, of course, but you know, that that person can't be, you know, can't be running 24 hours a day, and certainly can't be running the district. So, you know, there's, there's the, there's the sort of the, in bracket, commas, the normal level, and then the character sort of character driven. And, and I do hope that certainly people listening to this podcast and others, you know, can can sort of know that differentiate the two. So it's sort of like, you know, when you know, as an actor, you step on stage, and then as soon as you sort of step off stage, you sort of try to leave your character there and, and get on with the real life. And, and that's certainly a challenge that I that I'm going to be having is, is trying to sort of get on with the job and be a be a leader and, and hopefully do it as well as I possibly can. And, and I'm actually quite excited about it. excited for the opportunity. Hopefully, it'll be an enjoyable experience for me. And I'm sure there'll be challenges with it, as there always are in the politics of rotary and all the rest of it. But it's certainly something I'm going to going to come with a bit of gusto and I will reassure your listeners that I'll still keep posting to Facebook as much as I possibly can. I might have to reprioritize some things, some things like that going forward.

Peter Tonge: 24:25

I understood that I think you'll enjoy it. I'm also on that path, DGE at the moment and that's been an interesting journey to because I've been wheelchair user ins or pre COVID I was never in that path because it didn't seem to my district could get beyond. You know, how's this guy gonna visit 42 rotary clubs across three Canadian provinces. Then we discovered zoom and that all sort of fell away.

Evan Burrell: 24:59

Yeah, so I mean, even even and that's a great, that's a great topic to talk about. Because I think that again, that's the changing face of rotary and sort of the, the ideas of the district governor has to be someone who's retired or has to be somebody who's able or, or any of this sort of thing. And basically, you're right COVID kind of blew it all out the water. So even myself, like I'm an extremely large district, it'll from where I live to get to my furthest club away, it's a 10 hour drive. Right. So it's an extremely large district. Now, I've already you know, I've got a young family. And I've already told sort of people that I'm not planning on visiting every single club, but just just not just not not going to happen. But what I what I am doing is I'm going to be doing cluster meeting so so clubs that are in in in, say, the area, I live in Newcastle, there's about seven clubs. In Newcastle, I'm gonna need to reach out to all of them and say, Hey, on Saturday, such and such a date, all the clubs are invited to the district governors visit. And I'll get as many of those representatives from those clubs to come along. Of course, there'll be some that won't come on, and that's fine. But instead of doing 42 visits, or actually, I think our clubs are about 100, or about 98, or two 102, I believe. So instead of doing 100 visits, I might do 20 visits to the different clusters and different. And of course, you know, there might be some clubs, which, which I'd have to individually meet because of, of their location and their remoteness. But others, you know, if there's more than one representative in our geographical area, I'll try and pull them all together and do a meeting there. It's trying to maximize the sort of the time family rotary ratio to try and achieve as much as you possibly can. So perhaps that is even something that you might might want to want to think about as well. Or at least anybody else that's listening to say that, hey, listen, you know what, just because you know, the district governors before you did, this doesn't mean that you're gonna have to do it. The same way. It's rotary is is an ever changing based and it is slow, of course, but things change. And as he said, COVID COVID, open our eyes to a new way of doing things. And if and if clubs are happy enough to have that done, then you know, that's, that's the way forward.

Peter Tonge: 27:01

Yeah, I really, I really liked your point about the changing face of rotary because often when I speak, I will I will open with the idea of okay, who expected the bald guy in a wheelchair with the tattoos to be the District Governor? That's right. Yes, it opens up that door to go. We're doing things differently now.

Unknown: 27:21

Yes. I mean, and you'll notice with me I've got my little beard and go to tell you what if I shaved it, I'd look like a 15 year old kids, so they'll probably I'm keeping this on for the sole reason so that when I do go to the clubs, people don't think it is this 15 year old. Hang on, he's the DG, he hasn't even graduated from high school yet.

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Peter Tonge: 28:11

Now you you're a busy guy, you are a Dad, a written guy all that you could be giving your time and energy to any organization why Rotary? Gosh, that's the That's the million dollar question, isn't it? It certainly you're right. I mean, I give a lot of a lot of weight for free and I think there was some there's always some quote that you know about that. But I'm certainly don't make any money out of rotary not that, not that I'd be in it to do that anyway. But look, it's just been something that I just have been passionate about. I've been involved in rotary now coming up to 25 years. So I started in redirect when I was 18. And I just happen to find my tribe. You know, I just found my people in this organization and and I just I just enjoy promoting it and talking about it and in the sort of enjoyment I get from doing that. You're right I could be doing it for for you know many different people in many different places and all the rest of it but I don't know I just happen to find my my you know, the things that me that I'm relatively good at and and people seem to like it so I've just sort of stuck with it, but I just wish it was I just wish there was more more people in the world who could follow my lead and do things like that, like I do, because you know, I am always worried about the longevity of our organization because as the demographics get older and people get less involved and we haven't sort of replicated that success of of rotary the younger generation how do we keep the light on so to speak? And so I do my very best in the way that I do it to try and keep that light on and and encourage people to be involved in rotary in any which way that they can And, and how much time they prepared to give and, you know, I just want people to be involved and it's something that I enjoy and, and I've just sort of happened to happen to, you know, to be relatively good at it and stick with it. Clearly you are good at it given your number of followers and stuff. I mean, people may not recognize your name, but they're certainly gonna recognize your photos and your Superman poses and all that good stuff.

Evan Burrell: 30:31

Yeah, well, the and the rotary superhero, I think that was, that was kind of that's gonna, I seem to go in phases of my next gimmick, my next stick. So it was the rotary superhero, and, and then I'm in the rotary suit. And, and you say, people might not recognize my name, but they certainly are, you're the rotary suit guy, or you're the rotary superhero guy. As I said, I'm now having to think I'd have to think of a new marketing, a new thing of being able to do it. But again, if you see a theme with all these things, peter out, they're all conversation starters. And they all play into the preconceived ideas that we've already had. So people already know what Superman is and superheroes. So it's just, it's just, you know, riffing on that on that exercise. And as well as the rotary suit, it gets a reaction and it gets people talking. And, you know, be it good or not, you know, it doesn't really matter. You know, as I said, I'll, I've probably got, you know, I'm sure there'll be some listeners out there who know what the Yellow Pages are, and the white pages, the phone book. So I think I've got a I've got, you know, enough people who who would whinge and complain and whine about me that had enough to fill one phone book, and then the people that think I'm the best thing since sliced bread, or filled another phone book. And all I do is just stack them on top of each other. And that helps me keep rising up to the top. So you know, and it just, you know, just spurs me on to keep doing what I'm doing. And in bringing some joy in people's lives with, or at least making some people's lives a bit easier by by some of the things that I do. It doesn't make my life any easier. But but as long as I'm helping others, that's the main thing.

Peter Tonge: 32:06

I understand. Evan, thank you so much, I will leave you in your time, so you can do your next event. Appreciate it.

Unknown: 32:15

Thank you, Peter, thank you so much. Let me just leave your listeners with some last little takeaway messages is that I want to want to share is one one is be consistent, or, you know, if you've got a Facebook page posted a post often don't post 10 times a day, but post often keep it regular, be informative. So tell people what's going on what's happening. And I say also with being informative is get to let let the community know who your members are. So always use it as an avenue to introduce the club members that you've got. And you never know the opportunities that they open. The last tip is make sure that your branding is all on point. You know, if you've got signs that are out in the community that looking old and tired and not branding, pull a bit of money, let the moss fly out of the wallet and can spend some money on improving the branding and make sure it's it's right. And working with your district public image team and others to make sure that what you're doing is, is right, because I sort of say that, you know, McDonald's and others would never be still using something from the 1980s. As far as their branding, since then it's always crisp, it's always fresh, always looking good. And that's where we should be with Rotary to keeps that professional element. So be sure to always keep an eye out on that. And the last thing is have fun. Always Show the fun side and that's what captures people's attention is if they see Rotarians and stuff and others having fun, they want to be a part of that as well. So show off the fun and the quirkiness, and the seriousness and all the rest of it of the club that makes sure we're always doing it with a with a smile. And with that, Peter, I thank you so much.

Mandy Kwasnica: 34:17

Thank you so much for joining us on another great episode of Talking Rotary. We would love to hear from you. Please send us your comments and story ideas and you can share with us easily by sending us an email at feedback at talking rotary.org Let's keep talking Rotary.