Talking Rotary Zones 28 & 32
Talking Rotary Zones 28 & 32 is a podcast that features the work of Rotary International, the service organization. The podcast features the good works of Rotary clubs in the district, the zone, and the world.
Talking Rotary Zones 28 & 32
Doing Big Things with Lizzy Martin
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Meet Lizzy Martin, Past President of Rotary CNY, and a third-generation Rotarian.
We talk about developing a new District, building membership and doing big things,
Hey, welcome to this episode of Talking Rotary I'm Peter Tonge, and I'm a member of the Rotary Club of Winnipeg Charleswood, and I am Mandy Kwasnica, past president and also a member of the Rotary Club of Winnipeg. Charleswood, we are so happy you have joined us. Peter and I are so excited for this new podcast and thankful to our many listeners. Let's start talking Rotary.
Peter Tonge:Hi everyone. This is Peter Tonge. Welcome to another episode of talking Rotary. I have the pleasure today of being together with Lizzie Martin. And Lizzie Martin is outside of Syracuse, New York. Hi, Lizzie, how are you?
Lizzy Martin:Great How you doing? Peter, great to see you.
Peter Tonge:Great to see you too. Now you and I were sort of district governor classmates, although that's not the terminology you use. And so nice to see you again. And the way that your region works is quite a bit different than some areas of the rotary world. So I wanted to talk to you about that, about the decision to create CNY, and then sort of what the thought process was around that, and why do it that way?
Lizzy Martin:Sure, it's a little bit of a long story. Is that okay?
Peter Tonge:Yeah, it's absolutely okay. People need to understand,
Lizzy Martin:All right. Well, it started many years ago. You know, upstate New York area, much like most of North America, is experiencing membership declines in rotary and you know, all things volunteer and so in rotary International's eyes, if your district starts to fall below a certain number of members, then they can no longer justify having you as a standalone district, right? So few of us were either at that point or headed towards it, and some really insightful, proactive district governors at the time got together to start putting our heads together to say, what can we do about this that's going to result in a positive opportunity, right? And that was back, I think they started discussions, I want to say, in 2019
Peter Tonge:Okay, well, that's quite a while.
Lizzy Martin:Yeah, quite a while ago. And ultimately the decision was for three districts, 7150 7170 and 7190 the Syracuse, Binghamton and Albany, sort of middle of the state districts would come together as one. And once Ri said, we agree go for it, we had this big weekend, long retreat. And this was the summer of 2022 so three years ago is really when the planning began,
Peter Tonge:right.
Lizzy Martin:So we spent two and a half days at this retreat at a like a camp type place by a lake. It was very dirty dancing. Ask, you know, we had little cabins, and we met at the mess hall, and so we had a great time for a whole weekend where we kind of compare notes, like, what is each district doing now, what's working well, what's not, and then, what do we want to do that's new and innovative? What do we need to do that's new and innovative in order to support a much larger region? Because we were talking, you know, 3000 members and over 100 clubs, and that number of clubs is much larger than a regular district,
Peter Tonge:Absolutely, that's probably double the average.
Lizzy Martin:So in in those discussions, is where we started to examine some of the terminology that we use in Rotary. And you know, could this be an opportunity to make rotary a little more relatable, whether that's for a member who's been in for however many years, or a new member, or someone who's not yet a member, so that when we're talking about rotary they could maybe connect with it a little better. And the first thing was our district numbers. So what would be a more relatable term? And President is just something that people understand. If you're the president of something, you're that you're the head. We say it at our club level. We say it at the Rotary International level, so now we're using it at the regional level. So I was the CNY rotary president for 24
Peter Tonge:No maybe an unfair question, but I'm going to ask it anyway. You knew that all this transition was coming up, why did you decide you wanted to take it on?
Unknown:That's a great question. I get asked that a lot. Well, when I interviewed, I was interviewing for district, governor of district 7150, okay, you didn't know yet what was going to happen. Mm, hmm. So they did ask me in the meeting. They in the interview, they said, you know, we're talking about this potential change to our district. We don't know what that looks like yet it might mean you have to serve in a different year. Would you be okay with that? So I was like, Yeah, I can be flexible about which year I serve for for this term. And that was kind of the extent of what I knew, yeah, what I knew when I agreed to it. I didn't realize that, once they made a decision about what was going to happen with their district, that it would mean rebuilding a brand new district with a new way of doing things, and knew everything, right?
Peter Tonge:Okay, so tell me, tell me a little bit about about that process. Did you put together a team to put things in place? Or how were decisions made, and how were those pretty big changes made along the way?
Unknown:Yeah, it was a lot of people involved. So we had our main steering committee, that's who was at that retreat three years ago, and that was made up of kind of the district governor line from the three incoming districts right, and our we were led by, on behalf of the zone, Melissa Rathbun and drew Kessler, who was our director at the time, right? And that committee started meeting every two weeks. Then when it came to building out the committees. So to make sure that we had strong committees that could support this many clubs and this many members, we invited our members to participate, and we created what we called Transition action groups or tags. Well, that makes sense. Okay, yeah. So we brought in all the people who are most knowledgeable and most passionate about membership to bring new ideas to the table. Define what the membership committee is going to do, how they're going to do it, who needs to be on the committee? What are those job descriptions? What should their qualifications be? How long is their term? What's the succession plan? Kind of, all the details that would go into, you know, setting up a really nice committee.
Lizzy Martin:The tags were considered a temporary committee, and just being on a tag did not mean you were going to be on the committee. So we were really clear about that. People that were sort of had the knowledge for the transitional bit. If I can say it that way, does that make sense? Yeah? Because we yeah, we really wanted to tap into the knowledge that existed in our groups, but not sometimes people have all that knowledge, but they've maybe already done the job, and they don't want to take on a role. So by making them, making them know, just doing this for us doesn't mean you have to be on the committee. Meant we got some really great talent at the table.
Peter Tonge:Okay, great. Yeah. And so What, what were your sort of first either big successes or big stumbling blocks as you were starting to put this together? I'm just trying to help people understand this process.
Lizzy Martin:Well, we spent the two years having the tags, build out the structure of the committees, and then recruiting people to be committee chairs and join the committees, and developing our communication systems. We had to merge three club runner databases into one. So there was a lot of that going on. And then on July 1, 2024 we were official,and to me, that was a success, just getting to that point after all the work we had done. The second success was launching our website. That meant our database was in place, and we had a whole new website, CNY rotary.org, Then the next big success was our newest communication tool, and that's the CNY rotary News Network. Okay, tell me about that. I don't know that. Yeah, so in the public image tag, there was talk about, what do we do for a district newsletter with over 100 clubs? I mean, that could be a huge production to do a newsletter. And And is anybody going to read a newsletter if it's like, 30 pages long every month, right? So we transitioned, instead of a monthly publication, to basically a live news website, and clubs and committee members can submit their news anytime, and articles are posted almost on a daily basis, and you can go and read it all the time, just like you would any other news website, but it's regularly updated from around from around the region, and people can go there and see what the 100 odd clubs are up to. Yeah, you can scroll through, you know, a river of headlines. And just like you would on a news website, we also cross post everything onto our social channels, so we're on Facebook and Instagram. Okay, okay, yeah, and that sort of, sort of got the word out.
Peter Tonge:So here you are, brand brand brand new president, brand new region, and a whole year ahead, what, what was sort of the next, the next pieces were as you were going around and visited clubs and all this, what sort of, I guess, the best phrase that I can think of, what sort of shook out of all this, and what did you learn in those first few months?
Lizzy Martin:Well, one of the questions I get asked a lot is, How did you visit that many clubs? Right? Because I still have a full time job. I am not independently wealthy and we transitioned our individual club visits to area visits. Okay, so I had 13 area visits where I connected with 96 clubs, wow, and yeah. And the area visits were a little more casual than like a traditional official district governor visit would be. I put my official talk, the one that you probably went around and gave to all of your clubs, right? I put on YouTube, right, so people could just go watch that anytime people use it as a club program. I kept it to 20 minutes, so it'd be perfect for that. And then when we got together in person for the area, visit, we did fun things. We went bowling. We met at a arcade room, we played trivia. We just ate food and had a good time one week stay in karaoke. So we just, you know, had fun with it, right? So just, just a way of opening up the lines of communication and and and figuring out what was going on. So as you, as you went around to these, these area visits,
Peter Tonge:What things were you discovering that was going to make your your region stronger?
Lizzy Martin:Actually, the area visits themselves, I think, started to contribute to what we are seeing is successful, and that's a lot more communication between our clubs. So each area visit was anywhere from four to 12 clubs all come in together, and they started talking to each other, and now there's just a lot more communication, about collaborating on projects and service, having more social events together. Everyone's kind of expanding their horizons. And I think it's great to see members break out of their little club bubble and start to interact with more rotaryans. And I think that's going to that's going to be a big success for us in the long run. I think so. And moving forward, how do you support that so that continues, so people don't sort of slide back into their comfort place? Sure. Well, I mean, we have other events too, so in addition to the area visit,we tested out pretty successfully what I call the Rotary Birthday Extravaganza. And this was, yes, eight simultaneous birthday parties, exact same day, same time, same setup in eight different locations around the region so members could attend whichever one was closest for them, and we provided free cupcakes and at the same time, at 3pmall of the hosts for each of the locations gave the same exact toast to Rotary's 100 and 20th birthday, and so so that was a free event for the members to attend. They got a cupcake out of the deal. And most of the places were held at like a restaurant or somewhere where they could have drinks or stay for dinner if they wanted. And so we're providing additional opportunities beyond the usual area, visit, conference, learning, assembly, type of events to come together, just providing mechanisms for these clubs to gather together again.
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Peter Tonge:Is there anything else that you want to share that you sort of got part way down the path and said, Maybe we might have done this bit in a different way?
Lizzy Martin:Oh yeah, we definitely had learning experiences, and we knew that. We warned everybody, right, we're going to be trying things for the first time. Some are going to go well, some we're going to need to improve. Some are going to be a total flop. So one of our big flops was our learning assembly. Okay, yeah, the year before, we had Pells learning assembly and conference, they were like, all two weeks apart, and it felt like very demanding on the members, right? So going into this first year CNY, we said, why don't we combine conference and learning assembly so that we're not asking for more than one weekend in April of their time? And we made it on Friday, and then conference kicked off Friday night, and even though it was free and you got a nice, free breakfast and you could just stay and move right into conference, there was opportunities for sightseeing in between. We tried to, you know, hype that up. It just was not appealing to have to take a day off from work to go. So we learned our lesson, take a day off work or made a longer weekend, I guess, too, right? Yeah, yeah, there's, there's, there's all. There's always that balance, I find that at the zone level, but they have events that are that are five and six days long. Yeah, those are too long for most people. Yeah, it's a long those zone institutes can be a long time, especially if you're in the DG track, yeah, yeah. I mean, like six, six days is a long time away to be away from the rest of your life, whether it's work or or home or whatever, yeah. So I think it's finding finding that balance, yep. So we'll do it differently this year. We still haven't decided what, but it won't be part of conference, okay, so find another way to do the learning elements. Yeah, that that that, that certainly makes sense, for sure
Peter Tonge:I have in my mind this idea that that, because you have all these clubs working together, and you have such a base, you have, you have a real, a real force to have an impact together already. Where do you see that going?
Unknown:Well, the hope, I mean, the whole overarching goal of this is to improve membership, right? Like that's how we got in this position to have to bring three districts together, which thankfully became a great opportunity. And the goal here is that we are strengthening our existing clubs. We're strong enough to start new clubs, and we're doing an amazing job at engaging our members to keep them. And so between those, those three things, we're going to hopefully grow. And we came pretty close this year, even in just the first year, which I didn't anticipate.
Lizzy Martin:You know, how we get those project? We get those projections about where we're going to end the year? Yeah. So we were projected to be minus 1 We beat the projection. Also, I went back and looked at the three previous districts the year before, they were minus one to 160 so we definitely did better than we were doing before, which is good In. And then I looked into where did these members go? Like, why did they leave Rotary? And of the 124 115 of them either died, moved away or transferred to a different club.
Peter Tonge:Yeah, you and you really can't do a whole lot to impact those like, imagine, yeah, people having the nerve of dying and leaving
Unknown:so, so
Lizzy Martin:That left us, really, with nine people that we we couldn't keep in rotary this year. I call that minus nine in my book. Yeah, no, I think that. I think that sounds really, really good. Yeah, as you say, it's a positive first step, that that model at least at the end of the first year, looks, looks like it's going in the right direction, if I can say it that way, right? Yeah. I mean, I sees the one minus 124, that's what they count. But it is moving in the right direction. And I just want to make sure that we continue, and I see our teams only getting stronger. You know, in that first year, I would say it's still even with all of the lead up in the planning that we did. It really still took the first six months for everybody to be at full speed.
Peter Tonge:Okay, yeah, that makes sense. And where did you sort of feel that you hit your stride?
Lizzy Martin:Okay, so I gotta tell you, Peter, you probably didn't feel this way and your first days, but the first two weeks of the year, I was just sitting here spinning my wheels like I was we're waiting for the website to get launched. I didn't have area visits scheduled until August. I didn't have, like, any meetings the first couple of weeks, because we have July 4 here, and so I was like, ready to go right away on day one, and I kind of had to wait,hurry up and wait. And then, really, August, once I had that first area visit. The floodgates opened. The events were coming fast and furious. I was away from home a lot, traveling a lot. I put 22,000 miles on my brand new car the first year. So, yeah, lots of driving.
Peter Tonge:Yeah, as you as you know, my, my, my district goes across three, three Canadian provinces. So we, we put a lot of miles on our little accessible minivan. Yeah,I don't, I don't know, because I wasn't driving, but there was a lot, there was a lot of time in the van.
Lizzy Martin:Well, I think of districts like yours when our members are concerned about having to drive two hours to go to an event, right? Like, well, we're still very lucky. We have through ways and highways and everything is very reachable. Nobody has to take a boat or a ferry or a plane. We can all just drive there. Yeah, and I mean, some of our other colleagues have even, even bigger districts. I'm thinking of our friends on the East Coast that are like, four provinces and and St Peter makelow all in one district. I mean, that's a big cover, right? Yeah. And we don't even have to deal with different languages, really, either, right? It's English primary language everywhere we're at here. Those are, there's so many other challenges that could have been that we don't have to deal with still, even as a bigger district.
Peter Tonge:So where do you see CNY in five years?
Lizzy Martin:Five years was always what I thought it would take to really, like fully realize everything. There's still so many ideas that were part of our original ideation and the tags and the concepts that we came up with, the committees that we've outlined that need to be completed. So I think that's how many years it will take for us to just be completely fully functioning, at full speed, with teams at full capacity, with excitement about being a leader with clubs that aren't constantly struggling with engagement or finding leaders for themselves, and with new clubs being developed each year like that's where I want us to get to, right?
Peter Tonge:And are you guys doing anything in your region about sort of alternate formats of clubs.
Unknown:Yeah, we are already working with the North American club formation Group. We are currently forming a companion club to the Albany rotary club called Albany mosaic. So we're very excited for that. They're recruiting members right now, and we anticipate announcing and chartering that new club by October.
Peter Tonge:Nice. That's really Yeah, and is there, is there something unique about that club that makes it mosaic? What are they do? They have a particular goal in mind, yeah,
Unknown:like their vibe is very much about diversity. Okay?
Lizzy Martin:Serving the really diverse communities that are in the city of Albany. Okay, you know a lot the big cities. I don't know if it's like this, where you are in Canada, but the big cities have those legacy clubs. They were the first club in the area, right? And a lot of times they're they have the most long standing traditions. These are 100 plus year old clubs. So this one's looking for just a different vibe from that right, new traditions, new ideas and just a different, different focus on on their service.
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Peter Tonge:Nice. I have the, maybe the ultimate version of that in my my district. I have the Winnipeg downtown Club, which was the first club ever outside of the United States, yes, 1912 Wow. Yeah, that's an old club, and it becomes a running joke, because every member of that club will tell you that every time you see them,that they belong to the club that was the first club outside of the United States. So it's kind of become a thing, right?
Lizzy Martin:So we've got a little tie in to you then Peter, because one of our new initiatives this year was a member orientation that we do at the district level for those clubs that maybe don't have the bandwidth to do their own member onboarding. Okay? So we cover just like all the rotary basics, and we take them on a little history, and we say Winnipeg was the first club that made us an international organization. And we tell all of our members that in our orientation, nice. So yeah,
Peter Tonge:So yeah, I understand the idea ofsort of the legacy clubs and doing that, and even, even in my own family, I'm I'm a member of my rotary club that I've been with since 2003 is sort of very traditional. Still meets weekly, has a speaker most weeks, there's dinner, there's all that. My wife is the chair of a satellite club of that same main club, and they meet virtually every couple of weeks. So it's a totally different vibe. Yeah, the projects are different and and all that. So it's kind of neat, even my own, my own household, we sort of yeah, you're living it different ways, and members of my home club listen to this so they'll know my not very well kept secret. I'm often more likely to go to the virtual meeting because it's so easy to roll across, across to my office and join Nancy's group than it is to go out and meet at the golf club where my club goes. So you know,
Lizzy Martin:I feel you. My club meets at a golf course too, and we're hybrid in our meetings, so a lot of times I just log on from home.
Peter Tonge:Yeah, it's particularly the wintertime screen. And the other thing that's interesting about my wife, my wife's club, I think, is thatabout a third of the people in the club have some form of disability. But it's not because the club was designed that way. It's because folks with disabilities found a really nice, smooth way to be part of rotary and as I say, not logging out to a club meeting in the middle of winter blogging on virtually. It's it was kind of a happy side effect, if you will. Yeah, that's wonderful. I mean, the virtual for a lot of people, is more inclusive as long as you got the technology down. Yeah, and certainly, certainly in this house, there's a lot of technology floating around between, yeah, virtual meetings and podcasts and everything else. It's a lot of what we do, Lizzy, I don't know your rotary background. What brought you to Rotary? I'm actually a third generation Rotarian, Oh, really. Okay, cool.
Lizzy Martin:Yeah, yeah. So my granddad was tRe first in our family. He has since passed, but he was a past district governor as well, okay. And then my dad is also currently a member and a past district governor. So it was my destiny, I guess. So you're just carrying on the family tradition. Yeah, my granddad insisted that I do well, you know, and a good for him for bringing you in, and good for you for coming along, because it
Peter Tonge:gives us so many wonderful opportunities to have an impact, right? And you've got the you've got the example to follow,
Unknown:yeah, oh my gosh. I don't know what my life would be like without Rotary. I mean, that's all of my friends. They're like family, and it's a great outlet. For me creatively, and I just, I just love everything about it. It's a big part of my life. My husband's a member of the same club as me, and all of our friends are rotaryans that we hang out with. So yeah, Rotary is life.
Peter Tonge:Yeah, I understand it's funny, because I was talking to a to a fellow rotary and last night, who actually was the charter member of the original club that I belonged to in a completely different part of Canada. I was speaking with him last night, and he framed it really well. He said, to have, as he put it, to have a complete life. There are four components. There's your family, your friends, your work and community. And he said you have to have all four of those pillars to have sort of the complete life. And he and I are of an age where a lot of folks around us are retiring and deciding what they're going to do next. And he's trying to bring all those folks into the fold and say, now you have some more time, and you want to, you know, and you want to continue to contribute. So this is, this is your way build your community.
Lizzy Martin:Yeah, yeah. If one of those components is work and you retire, then you better fill the gap Exactly, exactly.
Peter Tonge:See, I, you know, I was never any good at that. I retired, and that lasted about three weeks before I started business. So, you know, a retiree, a retirement? Fail, oh, yeah, it was absolutely retirement. Fail, yeah. I'm not sorry that I retired, but I'm so glad that I that I put some of the energy in another direction as well.
Lizzy Martin:Nice.
Peter Tonge:Now they only have sort of one standard question for the podcast, and it's, what was your rotary aha moment? What turned what transformed you through sort of a rotary club member or a rotary newbie into a rotary and what was the thing that sort of solidified you into all of this?
Lizzy Martin:Well, I actually don't like this question, Peter, because I don't have a good answer. You know, I've never been to like a National Immunization day. Nobody's handed me their baby. Nobody's you know, I've not had any one of those one moments, really, for me, it's like been a culmination of a lot of moments. And in my sort of going away speech at our inauguration this year, I thanked my club because I joined Rotary young, and they took me very seriously. They listened to all of my ideas. They let me do new things like make us a Facebook page, and, you know, update our website and transform our sponsorships for our events, and just kind of let me test things out and try new things in a really safe space, and every step of the way has been rewarding and resulted in growth. And is why I was able to be able to handle something like being the first ever president of CNY Rotary, right? And when you say results and growth for you, for your region and for your club all at the same time, right? Oh yeah, for Yeah, and always for, just like our vision statement says. And in CNY, we saw, we saw a great movement and in growth, and certainly growth and excitement and our new culture. And in my club, my club was 35 members when I joined at 65 members today, that's good. That's real room, yep. So we have a great club, and then certainly in myself, and all the things that I've, I've learned and adapted to and been able to experience and take with me, that's really neat. Lizzie, What haven't we talked about that we should talk about, Oh, I'm so glad you asked me that question, because there's one thing that's been weighing on my mind that I haven't brought up yet? I have to tell you guys.So you know, RI challenged all of us as district governors for the 2425 year to raise a million dollars for the endowment fund. Right, right? So I told our foundation chair, you don't really have to worry about that. We've got a lot going on with the CNY business, right? And he said, No, I got ideas, and I think we can do it. Can we try? I said, of course, you can go for it. So the reason I didn't think we could is what I had learned is it takes a year or two. You're campaigning. You're meeting with people talking about their wills and estates and like paperwork stuff, right? In six weeks, our team met the million dollar goal in six weeks. In six weeks. Holy last September, they started, and on November 17, we had a brunch to sell. celebrate raising $1.028million for the Endowment Fund, and since then, we've had more come in. So we ended the year at 1.14 5 million for the endowment fund last year.
Peter Tonge:Wow, that was, that was quick, yeah. And, and, I guess my obvious follow up question is, what why you Why do you think that took off? Why do you think that rang true? It obviously rang true with the people in your district. What do you think was about that was about?
Lizzy Martin:Think it was just timing and a really good team. You know, we had this core team of four from our foundation committee that were like dedicated to getting out there and talking to people. And I think our former three districts maybe hadn't talked about it a lot before, right? So it was combination of people who were existing endowment givers who reached the next level, as well as lots of new ones. And so I think there was just some low hanging fruit there that we were able to capitalize on people who'd been thinking about doing it myself, right? Or I challenged us to be part of that movement, right? So my husband and I becoming the quest society members was very humbling and wonderful, right?
Peter Tonge:And say that's that's really, really neat that you were able to move it forward so so quickly.
Lizzy Martin:Our foundation chair said he wanted to show people that as CNY, we can do big things, bigger things than maybe we could have ever done separately as three districts well and and he certainly did. He did a great job
Peter Tonge:That's certainly proof in it. That's a really good example. Yeah, good example. Okay, is there anything else we should share this afternoon? We're doing pretty we are doing pretty well. well, but
Lizzy Martin:I'm coming right off of inauguration, where I gave a big summary of everyone about the first year, so it's all fresh in my mind for you. So that worked out well with your timing to invite me here today, and I appreciate it.
Peter Tonge:That's great. I did. I did see that you had done that little recap, and I wanted to take advantage of that, because I wanted to learn too, right? I mean, creating, creating new structures in any organization is is is a challenge, but in one in Rotary, where, in my opinion, we spend way too much time saying, but we've always done it that way.
Lizzy Martin:I love it when, when we can look at things in a different in a different manner, yeah, and I mean, we have a pretty strict policy here of if a past district, District Governor, says, Well, when I was district governor, they have to pay a fee to the foundation. I love that. Yeah, so that kept us forward looking. Okay, I think I'm going to carry that one with you. Feel free to steal that one. Yeah, for sure. That's a very good one. That's a very, very good one. Listen. Thank you so much. I really appreciate this. I think you're really going to,
Peter Tonge:because when I was doing it before my district governor time, I was really ambitious, and I was doing two episodes a month. I'm not committing the two episodes a month at least, at least right now, I'll be happy to do one a month for the next little while. And I really, really appreciate you contributing and agreeing to be a guest. Well, thank you so much for having me. It's fun. It's always great to see you. Take care, Lizzie. Let's talk again soon.
Lizzy Martin:Okay, sounds Great. Take care. Bye. Bye. You you
Mandy Kwasnica:thank you so much for joining us on another great episode of talking Rotary. We would love to hear from you. Please send us your comments and story ideas and you can share with us easily by sending us an email at feedback at talkingrotary.org
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